Product & Deals Discoverability
Homepage is the main door when people visit a site. At the beginning of 2023, Pegipegi, with all its memories of the past, felt the need to change the direction of its main face because it felt it could no longer represent Pegipegi's vision and mission at that time.
Our high level goals
What we want to achieve?
Because the main function of the homepage is as an entry point for people who come from outside Pegipegi to look for products and buy products on Pegipegi, the main goal that must be achieved by the homepage is to help users find products and promos through search patterns and browsing patterns.
A successful homepage must be able to contribute to increasing the number of searches that enter the product booking funnel, both for users who already have a clear goal of wanting to buy a product (searching), and for users who do not have a specific goal (browsing/window shopping).
Secondary goals, create interaction opportunities to keep people visiting and re-visiting our homepage even though they don't have a concrete purchase intent
Design assessment
Click hotspot (
) for more detailed information.
Visible screen border
Visible screen border
Key design direction
Prioritized on helping user to find product they needs, facilitate discoverability for people who already have specific plan
Improve promo discoverability, provide incentive to take action
Spark opportunities & inspiration for people to travel, create travel demand for people who are still in dreaming phase, facilitate people who do not have specific plan yet
Show, don’t tell. build trust lewat bukti, bukan janji.
Clear navigation
Focused on assisting users in finding the products they need, our priority lies in facilitating discoverability for individuals who already have specific plans.
More promotions
To nudge people who already have the intention to buy to actually buy, and so that people who are still just looking around become interested in buying (because they see the opportunity to get a discount).
Promotions must be easy to see and easy to access.
The target is people who either already have a need to buy and already know what they want to buy, as well as people who are still looking, but already have a plan that is not yet concrete.
Promo banner section
Best deals section
More inspirations
Ignite opportunities and inspiration to fuel people's desire to travel, generating travel demand for those in the dreaming phase, and facilitating individuals who have yet to solidify specific plans.
Our aim is to be the catalyst that sparks the travel aspirations of a diverse audience, providing a platform that seamlessly accommodates varying levels of readiness in the travel planning journey.
Offer interesting cities for the best experience
Highlight the guarantee as a unique selling point
Propose type of hotel category
Share the best experiences with each other
Simpler & more structured
We can still improve SEO performance by not making it look messy to display. We can still access it via the bottom sheet from the sub-footer.
Other views
Impact
In the transaction sector, the Pegipegi desktop platform, which previously only controlled 2% of all transactions, increased to 5%. As for website traffic, a rough estimate obtained from Google Analytics data shows an average of 1,600 visits per day growing to 2,500 visits per day. With this new design, the platform records 75 orders daily, with 25 of them being paid transactions. This metric describes the distribution and dynamics of user engagement and transactions on the Pegipegi desktop platform.
For case study purposes, I think the numbers above are the values we estimate.
CONNECT 💌
©
2025
•
Muhammad Najib